VideoAmp government chairman Peter Liguori’s function is increasing, with the corporate naming him CEO.
Ligouri, who has served within the government chair function since 2023 and has been a member of the board for 5 years, will lead the corporate because it focuses on scaling adoption of its media measurement and forex options. He brings over 40 years of government management expertise in media, having beforehand held high roles at Tribune Media, Fox Broadcasting, Discovery Communications and HBO.
“Peter’s strategic imaginative and prescient, mixed with the energy of the brand new management workforce, ensures VideoAmp is well-positioned to drive innovation and ship for shoppers in a quickly evolving trade,” VideoAmp board member and Vista Credit score Companions senior managing director Pete Fisher mentioned in a press release.
Along with Liguori, VideoAmp has promoted Bryan Goski to chief income officer and Sharon Lee to chief authorized officer, whereas including Megan Opp as chief folks officer and Dustin Jackson as chief know-how officer.
The group joins VideoAmp president Tony Fagan, chief product officer Josh Hudgins, chief monetary officer Paul Ross and chief advertising officer Jenny Wall.
“These appointments will not be nearly management adjustments; they sign that VideoAmp is doubling down on delivering the trade’s most reliable, high-fidelity knowledge, cutting-edge innovation, and, above all, shopper success,” Ligouri mentioned in a press release. “We’re constructing an organization to satisfy the second throughout a pivotal time within the trade that calls for confirmed, in-market massive knowledge experience, AI-fueled effectivity and a relentless deal with innovation. Our strategy offers shoppers the steadiness, affordability and suppleness they should navigate and lead on this evolving panorama.”
VideoAMP covers 98% of the TV writer ecosystem, with its measurement and forex options adopted by over 50 company teams and greater than 1,000 advertisers. Its media and promoting companions embody Paramount, A+E International Media, Allen Media Group, NBCUniversal, TelevisaUnivision, Warner Bros. Discovery, Omnicom and IPG Mediabrands.
Extra to come back…
