Uber has launched a brand new mobility providing tailor-made to older adults throughout the Center East and North Africa (MENA), increasing its accessibility options with the launch of Senior Accounts and Easy Mode in seven nations throughout the area, together with the UAE, Saudi Arabia, Egypt, Qatar, Bahrain, Jordan, and Lebanon.
The brand new options, out there below Uber’s Household Profiles, are designed to simplify the app interface for seniors, providing bigger textual content, fewer steps, and streamlined performance.
New Uber options for older adults
The initiative goals to make mobility extra inclusive, notably in MENA markets the place public transportation choices for older residents are sometimes restricted by infrastructure, infrequency, or excessive temperatures.
The transfer comes after profitable rollouts of comparable options in the USA, Brazil, Chile, and Mexico. In a area the place intergenerational household help is deeply embedded in tradition, Uber’s new product is anticipated to resonate strongly.
Senior Accounts are accessible by means of the Household Profile setting within the Uber app. A delegated member of the family can invite an older grownup to affix as a senior by way of SMS. As soon as the recipient downloads the app and creates an account, they’ll independently request rides or select to obtain help from a trusted contact.
Importantly, the household organiser and the older grownup don’t have to be in the identical location, enhancing flexibility for households unfold throughout completely different cities or nations.
For older adults who should not a part of a Household Profile, Uber has additionally launched Easy Mode – a self-activated function out there within the app’s Accessibility settings. This model simplifies the person interface, enabling older riders to keep up full management of their account.
The function permits real-time experience monitoring for members of the family, favorite location saving, versatile fee choices, and distant journey administration. These instruments replicate Uber’s broader push to serve extra person segments throughout varied life levels – from its Teen Accounts to the newly launched Senior Accounts.
