This week, a homosexual influencer couple introduced their breakup on-line, full with a “cut up custody” plan for his or her social media. The web, in its ordinary trend, went into prying auntie mode.
For years, New Orleans-based Matt Armato and Beau Ciolino shared life-style blogs and movies below the model Most likely This. They met in 2013 and established the model in 2014, in line with the Most likely This web site. The previously married couple posted recipes, house design, and {couples}’ content material on their Instagram and TikTok accounts.
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Then, in mid-August, Armato and Ciolino shared a video throughout platforms saying their cut up — full with a fist bump.
“Effectively, we broke up,” Armato introduced within the now-deleted video, The Tab reported. (The TikTok video hyperlink is now damaged, and it wasn’t saved on the Wayback Machine. Clips are on X.) Later, he mentioned, “That is just like the dumbest video I feel I can think about. This belongs in my journal, not on the market, however I need you to know I am single.”
Ciolino, nevertheless, seemed to be in larger spirits. He smiled within the video and mentioned it was a privilege to be companions for 12 years and to share their lives on-line for a decade. “I feel that there’s a lot love between us, and actually loving somebody is aware of when to alter the format of the connection, and we have determined to only be finest pals,” he continued, in line with The Tab.
In some unspecified time in the future, Ciolino fist-bumped his now-ex. On X, viewers weren’t shy to theorize about what occurred to trigger the breakup, or to psychoanalyze their facial expressions and actions:
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The boys additionally introduced that Armato would now management the TikTok account, and Ciolino would management the Instagram account. “They actually did social media cut up custody,” X person @computer_gay posted.
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The 2 have since deleted the video from each platforms, presumably due to the response it triggered. As a result of Ciolino’s appeared cheerfulness within the video, individuals guessed that he cheated, and Armato posted on Instagram tales and added a spotlight to his profile to share the true story:
Matt Armato’s Instagram story concerning the breakup
Credit score: Screenshot: Instagram
Within the assertion, Armato acknowledged that the video “sparked plenty of reactions,” and mentioned he did not need web commenters to pile on in opposition to his ex.
“He’s not a villain, he’s a human, and a very stunning one at that,” he wrote.
“One massive level of criticism has been the hole between our obvious demeanors. Neither of us was assured addressing this publicly however on condition that we have constructed our profession collectively as a pair it felt needed,” he defined. “So what you may see as somebody being carelessly giddy I see as nervous posturing and, certain, a little bit of reduction. I can not fault him for that. I too am relieved to be shifting on.”
Armato assured that he and Ciolino are nonetheless very shut.
The discourse surrounding the video quickly morphed into one about {couples} who base their social media presence round their relationship, and the way it makes their whole lives “content material.”
And this is not the primary time that TikTok-famous {couples} have damaged up. When Mashable spoke to such ex-couples in 2024, they shared the downsides of being a public couple — together with web hate and scrutiny into their off-camera lives. The identical occurred final yr when one other Instagram-famous queer influencer couple introduced their breakup with matching posts.
Armato and Ciolino have not responded to Mashable’s request for remark.
