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Earlier than the beginning of the 2025 season, the NFL partnered with Breitling on a multi-year international deal that designates the Swiss watchmaker the official timepiece of the league.
This settlement is the inaugural collaboration between the NFL and Breitling, which now turns into the league’s first-ever international luxurious timepiece associate.
As this partnership begins, Breitling is commemorating it with two NFL workforce version collections — the Chronomat Automated GMT and the Endurance Professional. Each collections are specifically designed for every of the 32 groups within the NFL.
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A Philadelphia Eagles fan wears a Breitling watch as a part of a brand new partnership with NFL. (Breitling)
“This partnership unlocks new potentialities and worth for the NFL, permitting us to set a brand new normal for our model,” Renie Anderson, government vp and chief income officer for the NFL mentioned in an announcement. “We stay up for integrating the daring spirit of Breitling with the ability of our sport to attach with followers via significant, lasting merchandise and tailor-made experiences tied to a few of the league’s largest moments.”
Breitling has been part of the NFL on a smaller scale previously, having collaborated with the Baltimore Ravens within the Nineteen Nineties with a limited-edition Chronomat. However this can be a “defining second” for the model, says Breitling CEO Georges Kern.
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“The NFL brings folks collectively: households, mates, total communities. It’s concerning the moments you share and the traditions you construct over time. That’s what we needed to mirror in these watches. It’s one thing you put on with satisfaction and sooner or later go on, alongside along with your love for the sport.”
Breitling may have model activations throughout key NFL occasions, together with Tremendous Bowl LX, all through the 2025 season, which additionally contains presenting customized timepieces to pick out winners on the 2026 NFL Honors.
Fashions sporting Breitling watches (Breitling)
The watchmaker can be launching an initiative on a worldwide scale, which stays a key objective for the NFL. World enlargement continues to be a prime precedence, and Breitling boutiques will probably be concerned with this yr’s worldwide video games in Brazil, Eire, United Kingdom, Germany and Spain.
Kyle Smith, the NFL’s vogue editor, added, “On the NFL, precision and efficiency reside on and off the sector. Partnering with Breitling and growing the NFL Staff Editions will permit followers to include that spirit into their look with an announcement that’s daring, private and unmistakably tied to their favourite workforce.”
The Breitling Chronomat Automated GMT may have a dial coloration that matches every NFL workforce’s major coloration. Then, on the contrasting GMT hand, the secondary coloration of that workforce will probably be featured, really making each bit particular to every workforce.
Breitling and the NFL introduced a multi-year international partnership that designates Breitling the official timepiece associate of the NFL. (Breitling)
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The Endurance Professional is targeted on type and sport with a pulsometer scale used to examine coronary heart fee within the major coloration of every NFL workforce. There’s additionally every workforce’s emblem within the six o’clock subdial, whereas the NFL Protect is etched into the titanium caseback of the timepiece.
“The NFL is an unmatched drive in American tradition, and this partnership strengthens Breitling’s connection to that viewers in an genuine manner,” Thierry Prissert, president of Breitling US, mentioned. “With the NFL workforce version collections, Breitling continues to supply followers one thing they’ve by no means had earlier than from a luxurious watchmaker — timepieces that mirror their workforce loyalty whereas delivering the design, sturdiness and efficiency Breitling stands for.”
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