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Home»National»How the Meatpacking District Acquired Its Downtown Cool Again
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How the Meatpacking District Acquired Its Downtown Cool Again

VernoNewsBy VernoNewsAugust 29, 2025No Comments11 Mins Read
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How the Meatpacking District Acquired Its Downtown Cool Again
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Meatpacking District. Iri Greco / BrakeThrough Media

The Meatpacking District has undergone many transformations over time. A Manhattan neighborhood that was as soon as a literal district of slaughterhouses within the early twentieth century, by the Nineteen Seventies, ​the overwhelming majority of the particular meatpackers had left. Homosexual bars and LGBTQ+ nightclubs (together with, famously, the Mineshaft) popped up within the former storage and manufacturing facility buildings, and the realm grew to become synonymous with intercourse work.​ 

Florent Morellet opened Florent, a 24-hour diner, in 1985. The drag exhibits, revelry and judgement-free ambiance made it​ a neighborhood fixture for many years. (Morellet, who was identified with HIV in 1987, would famously publish his up to date T-cell depend on the restaurant’s blackboard.) And its closure, in 2008​, as a consequence of hovering lease hikes, punctuated the fast gentrification that raised rents and drove​ a lot of the lurid nightlife out.

Round this time, vacant areas have been converted into studios and designer outlets resembling ​Jeffrey, Christian Louboutin​ and Diane von Furstenberg—a pioneer in shifting the identification of the realm from carnal and kinky to cultural. Samantha Jones, the sexually liberated PR maven of Intercourse and the Metropolis, moved to the upcoming district on the small display screen in 2000. Who can overlook the long-lasting episode when she tries to realize entry to the rooftop pool on the then newly opened Soho Home New York (what was, on the time, essentially the most unique and fabulous non-public membership within the metropolis)? 

Tenjune in 2006, so after all there’s a fedora. Scott Rudd/PMc

It mirrored the real-life early aughts membership growth, when Cielo, PM, Tenjune and Bungalow 8 (technically Chelsea, however the identical scene) have been after-dark fixtures for celebrities and fashionistas. Gansevoort Meatpacking opened in 2004, adopted by The Commonplace, Excessive Line in 2009. 

However locations that bask within the glow of relevance hardly ever keep the highlight for lengthy. And in that approach, not even essentially the most beloved neighborhoods in New York Metropolis are resistant to fading. The autumn of membership tradition signaled the top of Meatpacking’s reign as a stylish after-dark vacation spot. And so the query grew to become: what was the district with out late-night escapades? Did it have any cool capital with out its membership circuit? The neighborhood desperately wanted a brand new identification and infusion of cool capital. 

The final decade has been marked by makes an attempt to re-establish its fame as a hotspot, however not within the dancing-on-tables approach it was earlier than. As a substitute, it pivoted from nightclubs to designer buying and eating places to feed the platinum card-wielding crowd. Whereas some might deem it overpriced and too industrial, don’t low cost this downtown district as having aged previous its limelight-grabbing section. 

West 14th Road Promenade. Iri Greco / BrakeThrough Media

Now, extra mature and settled, the cobbled core of Meatpacking once more buzzes. And there are many new entrants to the scene to maintain its cool credentials afloat (particularly for many who don’t thoughts the rising price ticket), in addition to a push in direction of walkability and neighborhood that’s already growing foot visitors. West 14th Road Promenade—two pedestrianized blocks full with decking and seating—debuted in June. Quick Firm not too long ago hailed Meatpacking as essentially the most walkable district in New York Metropolis. The Meatpacking BID is launching a limited-run comfortable hour sequence, Vibes on LW12, on Thursday evenings all through August. 

Vogue took its first steps into Meatpacking within the late Nineties. Jeffrey, the unique designer emporium based by Jeffrey Kalinsky, was a vanguard, usually credited with bringing designers downtown earlier than it was in vogue. Christian Louboutin inaugurated a retailer at 59 Horatio Road in 2005, including a males’s store on Washington Ave in 2012. Marni and Sephora arrived in 2011. A decade later, Hermès, Gucci, Loro Piana and Rolex adopted go well with. Extra not too long ago, Saint Laurent opened a two-level flagship in December 2024. The realm can be residence to high-street labels like Diane von Furstenberg (who arrange store in 2007), Sandro, Maje, All Saints and Rag & Bone. Petrossian Caviar opened a Meatpacking outpost final yr. Tesla, Lucid Motors and Rivian debuted showrooms within the space in 2017, 2021 and 2023, respectively. Baccarat presently operates a pop-up whereas it places the glimmering ending touches on its everlasting brick-and-mortar. Cadar superb jewellery is opening in spring 2026. 

In Meatpacking, when folks aren’t buying, they’re eating. Maybe essentially the most notable factor concerning the culinary scene in Meatpacking is that it’s residence to a clutch of wonderful French eating places. Does one small district want that many buzzy locations to sip Sancerre and eat pomme frites? Apparently so. 

When restaurateur Keith McNally opened the unique Pastis in 1999, it introduced consideration and high-profile clientele (the Olsen twins and Lenny Kravitz have been usually noticed eating) to what was then a gritty, industrial space, placing in movement the wheels of transformation from destitute to fascinating. A January 2000 Self-importance Truthful profile mentioned, “Even the streetwalkers in New York’s Meatpacking District are buzzing concerning the newest addition to the neighborhood.” The language didn’t maintain up so effectively, however the sentiment stays—Pastis was an vital cog in making Meatpacking cool. 

Pastis. Louise Palmberg

After 15 years of splashy success, with building looming and lease skyrocketing, the restaurant closed in 2014. RH took its place on the now slick sidewalk. The shutdown wasn’t without end, although—for the 2019 reboot only a few blocks away on Gansevoort Road, Stephen Starr (of Buddakan and Le Coucou fame) took the reins, retaining the legacy spirit and soul of its predecessor (McNally remains to be concerned as a marketing consultant.) Once I known as at 7 p.m. on a latest Tuesday to inquire a couple of last-minute desk for one, I used to be instructed the restaurant was absolutely dedicated till 9:30 p.m. (which coincidentally would have been prime time to dine in Meatpacking’s nightlife heyday). Whereas it’s often attainable to snag a Resy slot a day or two forward, given its recognition and the district’s elevated foot visitors, exhibiting up unannounced in all probability means rolling the cube on a bar seat.  

In 2024, Gansevoort Meatpacking jumped on the French delicacies bandwagon, flipping its sports activities bar into Le Coin, a Parisian-inspired bistro with pink and inexperienced striped partitions, pictures curated by Leica Gallery L.A. director Paris Chong, and a menu of oysters, tartare and moules frites. 

Chez Margaux. Ben Rosser/BFA.com

Within the absence of music-blaring, dance-til-dawn golf equipment, a brand new guard of eating places with a extra revelrous facet are popping up, echoing the early aughts club-restaurant fad—however much less flashy, extra modern. Occupying the outdated Spice Market area at 403 West thirteenth Road, Chez Margaux is a non-public European-style membership—the perks of membership emerge after darkish. Discreetly hid behind crimson velvet drapes and heavy wooden doorways with lion tits, it’s all about exclusivity and discretion. Celebs, together with Taylor Swift, Zoë Kravitz and Gigi Hadid, are identified to swing by for a meal on the Jean-Georges Vongerichten restaurant (French, after all), nibble on toro on the sushi lounge and frequent the caviar salon that turns right into a nightclub. 

In June, Drai’s Supper Membership, a glam dinner-only venue within the area as soon as residence to Nell’s, Up & Down and The Darby, debuted, bringing much more upscale French meals set to the tune of stay jazz. Sirrah, a maximalist haven for French prix fixe fare, opened in July. There’s a vibey bar for pre-dinner drinks. The dramatic eating room takes cues from old-school supper golf equipment, however with the form of theatrical aptitude that’s already hanging a chord with the fashionable Instagram set. The idea is straightforward: a three-course menu for $75. Limitless fries are a intelligent play for the social media period. 

A cozy corner of the dining room featuring red velvet booth seating, floral chairs, bookshelf-lined walls, and a gold-framed portrait of a woman in vintage Hollywood style.A cozy corner of the dining room featuring red velvet booth seating, floral chairs, bookshelf-lined walls, and a gold-framed portrait of a woman in vintage Hollywood style.
Drai’s Supper Membership. Joe Thomas

In fact, there’s greater than steak frites to munch on in Meatpacking. Jonathan Waxman not too long ago added Bar Tizio, a wine bar with seasonal bites, only a few doorways down from Barbuto. The Gansevoort rooftop is residence to Saichin, an omakase idea, and an all-day European-inspired eatery, Espresso + Cocktails, sits on the bottom flooring. Throughout a latest keep at Gansevoort Meatpacking (my first time again within the space since pre-Covid), my room missed the RH Rooftop Restaurant, providing a glimpse of the well-dressed patrons tucked into greenery-framed cubicles, having fun with brunch and noon glasses of wine or dinner underneath the night time sky.

The Commonplace Grill has lengthy been a neighborhood staple for American fare. I walked previous on a Wednesday at 11:45 a.m., and the sidewalk tables have been already beginning to refill. The enduring scene-y spots like Catch and STK Steakhouse nonetheless hook diners. Miami-based Aubi & Ramsa, the 21+ liquor-infused ice cream model, now scoops adults-only treats in Meatpacking, offering a extra mellow nightcap various.  

Lots of the nightclubs have closed (Bungalow 8 hung up its headphones in 2009, PM shut down in 2010, Tenjune shuttered in 2014 and Provocateur bid adieu in 2017), however these visiting Meatpacking in the hunt for nightlife will nonetheless discover it at Le Bain, the enduring high-energy den of hedonism atop The Commonplace, Excessive Line, for DJ units and dancing underneath disco balls. The rooftop cocktail bar at Gansvoort Meatpacking displays the extra elevated after-dark pleasure within the district. At Chez Margaux, A-listers recurrently hit the dance flooring till late (however mere mortals won’t ever know, as its members solely). 

The Whitney. (Picture by Dimitrios Kambouris/Getty Pictures for The Whitney Museum of American Artwork)

On the artwork and tradition entrance, the Whitney Museum of American Artwork remains to be the toast of the city. In 2014, the establishment, which had been a pillar of Madison Avenue because the Sixties, relocated downtown right into a hanging, asymmetrical constructing designed by architect Renzo Piano. The transfer was an enormous second in cultural provenance for Meatpacking; First Girl Michela Obama attended the spring 2015 ribbon-cutting ceremony. Right this moment, the masterpiece of contemporary structure homes a set of conversation-shaping works by over 4,000 artists, together with Edward Hopper, Georgia O’Keeffe, Jean-Michel Basquiat, Alexander Calder and Religion Ringgold. Different notable galleries embody Fort Gansevoort, Clean Area and White Columns, New York Metropolis’s oldest various non-profit artwork area.

The Excessive Line, opened in phases between 2009 and 2019, stays one of the vibrant industrial initiatives within the Huge Apple. The 1.45-mile-long elevated linear greenway on a former New York Central Railroad spur is studded with wildflowers and punctuated by artwork like Mika Rottenberg’s 10-foot-tall, pink Foot Fountain sculpture with a working sprinkler. For much more nature and structure, cross the West Aspect Freeway to Little Island. 

Soho Home. Max Burkhalter/Soho Home

Gansevoort Meatpacking—the primary luxurious resort to open in Meatpacking—has developed with the neighborhood. In 2021, it debuted a $40 -million top-to-bottom renovation that traded its nightlife swagger for a extra grown-up vibe that caters to each enterprise and leisure vacationers. Capitalizing on the non-public membership growth that’s sweeping the town, Gansevoort launched its membership membership, Seven24 Collective, final yr. Soho Home New York may not be the one sport on the town anymore, however loyalists nonetheless find it irresistible. Nowadays, it carries on as a membership membership and resort for Soho Pals ($130 annual dues that purchase entry to bedrooms and in a single day advantages around the globe). This previous spring, the boutique boîte unveiled an inside refresh (improved pool tables, an up to date structure and new furnishings) in addition to table-side martini service out of a classic bar cart on the primary membership flooring. 

Certain, a number of the outdated nightclubs and warehouses stay empty. It’s maybe a mirrored image of the shifting shopper panorama. Although given the present retail panorama, it’s not a stretch to foretell these areas will quickly be occupied by high-priced denim manufacturers and bespoke perfumeries that appeal to the identical clientele as sybarites available in the market for $200 t-shirts and tins of caviar to scoop on prime of bagels. New eating places and personal golf equipment are shifting in to capitalize on the cachet that’s left and infuse recent power into the high-rent neighborhood. If Meatpacking has confirmed something, it’s that this district—not like the carcasses that when hung from its rafters of the outdated meat packers—doesn’t die, it simply regenerates. 

Is the Meatpacking District Cool Again?



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