Dubai’s Roads and Transport Authority (RTA) reopened its Buyer Happiness Centres in Umm Ramool and Al Barsha. Following complete redevelopment to rework them into hybrid centres, they now supply clients absolutely automated providers, in addition to the presence of devoted service advisors.
The initiative varieties a part of RTA’s built-in plan to increase digital service provision consistent with the UAE Digital Authorities Technique and Dubai Authorities’s ‘Providers 360’ imaginative and prescient.
Mattar Al Tayer, Director Basic, Chairman of the Board of Government Administrators of Dubai’s Roads and Transport Authority (RTA), mentioned the RTA was constantly striving to boost its buyer providers via the adoption of the most recent digital applied sciences and synthetic intelligence.
Al Tayer commented: “These efforts mirror the imaginative and prescient and directives of our leaders to advance in direction of a wise metropolis mannequin and set up Dubai because the world’s smartest metropolis, by delivering providers and efficiency that exceeds buyer expectations and finally obtain happiness for residents and guests of the emirate.
“Reworking the Buyer Happiness Centres in Umm Ramool and Al Barsha into hybrid centres varieties a part of RTA’s plan to transform these centres into good, hybrid services that mix fashionable design with sustainability ideas consistent with the Dubai Authorities’s ‘Providers 360’ imaginative and prescient.
“The redevelopment of the 2 centres goals to redefine the idea of customer support, transferring past service provision to delivering added worth that showcases Dubai’s place as a wise metropolis and a world chief in authorities service supply.
“The initiative is designed to align with buyer aspirations, meet their wants with flexibility and effectivity, and supply a seamless and efficient expertise with quicker and extra correct transaction processing. The mission additionally displays RTA’s dedication to supporting Dubai’s digital transformation journey and advancing the aims of the UAE’s Digital Agenda.”
Al Tayer emphasised RTA’s efforts to speed up the shift in direction of digital channels by integrating digital applied sciences and AI to extend digital adoption charges.
Throughout his go to to the Buyer Happiness Centre in Umm Ramool, Al Tayer was briefed on the centre’s services, which have been designed consistent with the most recent world practices in customer support.
The inside design of the centres attracts inspiration from pure components to create a snug setting throughout all phases of the shopper journey. The method enhances service supply by making certain easy accessibility to RTA’s providers, enabling fast completion of transactions, and offering assist and steerage via devoted service advisors in non-public platforms.
The general look of service supply channels has been unified to facilitate buyer entry, guarantee inclusivity throughout all teams via a seamless and interconnected journey, and strengthen integration between digital and conventional channels.
Al Tayer was additionally briefed on the centre’s providers, which embrace good kiosks, the web site, good functions, and repair advisors. The redevelopment elevated the variety of providers supplied on the centre from 72 to 97, whereas additionally enhancing operational effectivity. In consequence, the variety of transactions processed on the centre is anticipated to rise from 84,000 in 2024 to greater than 100,000 by the tip of this 12 months.
The 24/7 operation of Umm Ramool Centre has served greater than 1,350 clients exterior common working hours each month. Buyer numbers on the centre grew by greater than 25 per cent in Q2 2025 in contrast with Q1 of the identical 12 months.
