The Pentagon’s web site and social media channels had been overhauled Friday at President Donald Trump’s behest to mirror america Protection Division’s new “Division of Struggle” persona, shifting from Protection.gov to Struggle.gov—a symbolic rebranding that highlights the administration’s desire for projecting energy by way of the language of warfare reasonably than the idiom of protection.
Trump on Friday signed an govt order directing the Pentagon to as soon as once more be named the so-called Division of Struggle, reviving a reputation retired after World Struggle II to mark America’s flip to deterrence because the precept bulwark in opposition to nuclear annihilation.
At an Oval Workplace ceremony, Trump stated the change was about perspective, declaring, “It’s actually about successful.”
“We received the First World Struggle, we received the Second World Struggle, we received the whole lot earlier than that and in between,” Trump stated throughout the order’s signing. “After which we determined to go woke and we modified the identify to the Division of Protection.”
The order authorizes protection secretary Pete Hegseth and different officers to make use of titles reminiscent of “secretary of warfare” in official correspondence, although Trump additionally instructed Hegseth to suggest steps wanted to make the change everlasting.
“We’re going to go on offense, not simply on protection. Most lethality, not tepid legality. Violent impact, not politically appropriate,” Hegseth stated throughout Friday’s signing ceremony. “We’re going to boost up warriors, not simply defenders.”
Each prior identify change—from the Struggle Division created by Congress in 1789, to the Nationwide Army Institution in 1947, to the Division of Protection in 1949—got here by way of laws. Allies in Congress shortly launched a invoice to again Friday’s change to the so-called Division of Struggle, however the administration seems to be in search of a workaround anyway, because it has carried out prior to now, whether or not by invoking sweeping emergency powers or withholding congressionally accredited overseas support. Presently, “Division of Struggle” is a “secondary” title after the Division of Protection.
Inside hours of Trump’s order, Pentagon officers rebranded the division’s social media platforms. The Division of Protection’s official Fb, Instagram, and X accounts quietly rolled out the “Division of Struggle” identify and seal, adopting labels at odds with its authorized id.
As of round 6 pm ET on Friday, the new Division of Struggle web page nonetheless lists all of the division’s different social channels and its web site as utilizing the “Protection” identify, as did its YouTube channel.
How far the rebranding may go is unclear, however any complete effort would saddle taxpayers with prices within the tons of of hundreds of thousands, if not billions, of {dollars}, as each signal, brand, uniform, laptop system, and piece of official paperwork tied to the Pentagon’s id throughout the globe would should be changed.
A previous effort to suggest modifications at army installations commemorating the Confederacy carried a projected price of $39 million and coated solely 9 bases. The Protection Division’s actual property portfolio spans tons of of 1000’s of services, from main bases to small outposts worldwide.
