Over 17 million viewers from world wide tuned in to see the Los Angeles Chargers defeat the Kansas Metropolis Chiefs on YouTube. The much-discussed NFL sport set a document for the platform, marking probably the most concurrent viewers of a dwell stream in YouTube historical past.
The published drew a mean minute viewers of over 17.3 million world viewers. In line with Nielsen, 16.2 million of that common minute viewers got here from the U.S., whereas YouTube reported that an extra 1.1 million got here from exterior of the nation. Viewers tuned in from over 230 nations and territories across the globe, based on YouTube.
As a result of Nielsen used a custom-made course of to measure the rankings for the YouTube sport, these numbers can’t be instantly in comparison with broadcast viewership for the NFL and even its streaming rivals. However even with that enormous asterisk, the viewership for the Brazil sport was pretty in keeping with the viewership for different streamers.
All through the 2024 season, Prime Video’s Thursday Evening Soccer noticed a mean viewership of 13.2 million viewers. It peaked with the Wild Card matchup between Pittsburgh and Baltimore, which introduced in a mean minute viewers of 22.1 million viewers, probably the most in Prime Video’s partnership with the league.
As for Netflix, the streamer’s two unique Christmas Day video games averaged 30 million AMA globally for the Chiefs vs. Steelers sport and 31.3 million AMA globally for the Ravens vs. Texans sport. Nielsen’s Massive Information + Panel discovered that these two video games averaged 26.5 million U.S. viewers.
The Chargers vs. Chiefs sport additionally marked the primary time YouTube creators had been introduced into the motion in a significant means. The published featured unique content material from MrBeast, Haley Kalil, Michelle Khare and Marques Brownlee. Deestroying, Kay Adams and Peter Overzet all offered commentary. Moreover, a number of creators offered custom-made commentary to their followers utilizing YouTube’s Watch With characteristic, together with IShowSpeed, Tom Grossi, Robegrill, SKabeche and CazéTV.
