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Home»Health»Positioning & Distribution Will Decide the Profitable Healthcare AI Startups, Investor Says 
Health

Positioning & Distribution Will Decide the Profitable Healthcare AI Startups, Investor Says 

VernoNewsBy VernoNewsSeptember 11, 2025No Comments4 Mins Read
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Positioning & Distribution Will Decide the Profitable Healthcare AI Startups, Investor Says 
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Healthcare AI startups proceed to command sturdy investor curiosity whereas gaining extra adoption throughout suppliers, payers and pharmaceutical firms. 

Within the first half of this yr, about 58% of all healthcare fundraising offers concerned AI firms, marking a report tempo. There have been additionally a minimum of 10 healthcare AI startups that reached valuations larger than $1 billion over the previous yr, in addition to a minimum of 5 multi-billion-dollar healthcare AI exits in 2025, in accordance with current information.

With a flood of AI firms vying for consideration in healthcare, each traders and prospects should discern which instruments ship worth versus these which might be extra hype than assist.

Morgan Cheatham, companion and head of healthcare and life sciences at Breyer Capital, famous that the excellence between AI-first and AI-enabled reveals an organization’s heart of gravity, from which technique naturally flows. 

“AI-first firms advance the science of computation, whereas AI-enabled firms excel at implementation and distribution. In observe, it’s much less a binary and extra a spectrum, with most enduring firms mixing components of each,” he defined.

This framing alone doesn’t decide an organization’s longevity, although.

In Cheatham’s view, the businesses that final will probably be these with sturdy positioning and distribution — those controlling key leverage factors corresponding to the place AI compounds, information originates, workflows are streamlined, and networks come collectively. He thinks it will create worth that incumbents wrestle to offer.

He highlighted AI-powered oncology diagnostics startup Artera, which is one in all Breyer’s portfolio firms. The startup operates on the level the place information is first created and undergoes a key transformation — turning human tissue into structured, clinically usable insights, Cheatham stated.

“Controlling this conversion level provides Artera architectural leverage. As soon as uncooked information has been transformed into clinically actionable info, each downstream workflow, from analysis to therapy planning to reimbursement, is formed by it.” he defined.

It’s nonetheless vital to keep in mind that with incumbents like Epic and others corresponding to Doximity and R1 RCM getting into the healthcare AI area, it’s tough for rising startups to compete on breadth, Cheatham added.

To him, their edge lies in occupying the positions that incumbents are too sluggish to achieve, in addition to discovering methods to distribute that incumbents can’t simply replicate. 

AI-driven scientific determination help platform OpenEvidence “demonstrates the ability of nimble distribution” by delivering its product straight to clinicians freed from cost, incomes their belief on the level of care and bypassing the enterprise procurement course of, Cheatham famous.

He additionally praised Iterative Well being, an AI startup providing instruments for gastrointestinal care, for exhibiting how a wise enterprise mannequin can pair superior laptop imaginative and prescient with scientific trial recruitment in a method that advantages each medical practices and trial sponsors. He pointed to scientific proof firm Atropos Well being too, which demonstrates how one platform can serve each suppliers and pharma firms by producing real-world scientific proof that every can use.

“In crowded verticals, information and belief compound quicker in aggregated platforms than in fragmented level options, which is why consolidation, not collapse, is the default consequence. This mix of technical edge and financial alignment is exactly the place startups can differentiate,” Cheatham declared.

He added that AI creates abundance, not shortage. 

When numerous firms chase the identical vertical and function on comparable fashions, differentiation finally ends up eroding and markets are likely to resolve to scale, Cheatham defined.

“Overhyped classes mark the locations the place market demand is clearest and entry factors are most respected. Even in a aggressive panorama, that is prime actual property — the workflows everyone seems to be combating to personal are those that matter most,” he remarked.

Margin strain is all the time going to be extra extreme in healthcare, so consumers received’t actually tolerate dozens of lookalike distributors. As a substitute, spending will focus on platforms that personal key entry factors and create worth throughout totally different stakeholders, Cheatham said.

Picture: We Are, Getty Photos

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