Customer spending additionally reached unprecedented ranges, with complete expenditures amounting to SR53.2bn ($14.2bn), a 15 per cent year-on-year improve.
The Aseer Area stood out with distinctive progress, recording a 49 per cent rise in vacationer arrivals from GCC international locations in comparison with the earlier summer time.
Saudi tourism increase
The Ministry stated the outcomes replicate the success of the Kingdom’s tourism ecosystem in delivering modern choices and enhancing service high quality consistent with Saudi Imaginative and prescient 2030, which seeks to determine Saudi Arabia as a number one international tourism hub.
Minister of Tourism Ahmed Al-Khateeb launched this system in June at a workshop that introduced collectively stakeholders from each the private and non-private sectors.
Themed “Color Your Summer time,” the marketing campaign promoted six numerous locations, together with Jeddah, the Pink Sea, Taif, Al-Baha, and Aseer, showcasing coastal escapes, mountain retreats, cultural occasions, and leisure experiences.
Highlights included the Esports World Cup, Jeddah Season, and Aseer Season, which attracted international guests with concert events, exhibits, and sporting occasions.
Constructing on the success of the Summer time marketing campaign, preparations are already underway for the launch of the Winter season, which is able to function international occasions and modern tourism merchandise to proceed boosting customer numbers year-round.
