Amazon has agreed to a $2.5 billion settlement with the Federal Commerce Fee, which took Amazon to courtroom over allegedly “misleading” Prime membership signups, the regulatory company introduced Thursday. Amazon was accused of violating each the FTC Act and the Restore On-line Buyers’ Confidence Act (ROSCA).
Per the phrases of the settlement, Amazon pays a $1 billion civil penalty and supply $1.5 billion in refunds to an estimated 35 million prospects. If each a type of prospects acquired an equal quantity, they’d be entitled to a refund of $42.86.
In its go well with, the FTC alleged that Amazon used misleading practices to enroll prospects for its signature Prime membership program. Not solely that, however the FTC argued that Amazon trapped prospects by making it excessively tough to cancel these memberships, even likening the cancellation course of to a Homeric odyssey.
When the settlement was introduced, Amazon was on the third day of a jury trial in a federal courtroom in Seattle. Finally, a jury may have awarded much more damages or harsher fines. In 2024, Amazon facilitated $638 billion in gross sales, leading to web revenue of $59.2 billion, information that had been unlikely to win a jury’s sympathy.
Mashable Gentle Velocity
The FTC lawsuit was initially introduced beneath the Biden administration in 2023, however FTC leaders had been fast to credit score the Trump administration for the massive settlement.
“At the moment, the Trump-Vance FTC made historical past and secured a record-breaking, monumental win for the thousands and thousands of People who’re uninterested in misleading subscriptions that really feel not possible to cancel,” stated FTC Chairman Andrew N. Ferguson in a press launch. “The proof confirmed that Amazon used refined subscription traps designed to govern shoppers into enrolling in Prime, after which made it exceedingly onerous for shoppers to finish their subscription. At the moment, we’re placing billions of {dollars} again into People’ pockets, and ensuring Amazon by no means does this once more.”
Along with the $2.5 billion settlement, Amazon additionally agreed to make particular modifications to its Prime membership sign-up and cancellation course of.
In keeping with the FTC, Amazon agreed to incorporate “a transparent and conspicuous button for purchasers to say no Prime.” As well as, “Amazon can not have a button that claims, ‘No, I don’t need Free Transport.'”
The corporate should additionally create a easy solution to cancel Prime memberships, which “can’t be tough, expensive, or time-consuming and should be obtainable utilizing the identical methodology that buyers used to enroll.” Lastly, Amazon agreed to pay for a third-party monitor to make sure compliance with these agreements and the refund distribution.
