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Amazon has agreed to pay $2.5 billion to settle a lawsuit alleging it misled clients into paying for Prime subscriptions, the Federal Commerce Fee (FTC) introduced Thursday.
The announcement got here days right into a trial between the tech big and the FTC. Beneath the phrases of the settlement, Amazon might be required to pay a $1 billion civil penalty, present $1.5 billion in refunds to shoppers, and stop any illegal enrollment and cancellation practices for Prime.
The settlement determine is lower than 1% of Amazon’s income final 12 months.
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An Amazon supply truck in San Francisco. The corporate has agreed to pay $2.5 billion to settle a lawsuit alleging that it used misleading practices to enroll customers into Amazon Prime subscriptions. (David Paul Morris/Bloomberg through / Getty Photographs)
“Right now, the Trump-Vance FTC made historical past and secured a record-breaking, monumental win for the hundreds of thousands of People who’re uninterested in misleading subscriptions that really feel inconceivable to cancel,” stated FTC Chairman Andrew N. Ferguson. “The proof confirmed that Amazon used refined subscription traps designed to govern shoppers into enrolling in Prime, after which made it exceedingly laborious for shoppers to finish their subscription.”
Sen. Elizabeth Warren, D-Mass., who has lengthy advocated for client rights, criticized the settlement, saying the Trump administration failed to carry Amazon accountable.
“Amazon allegedly tricked folks into signing up for Prime after which trapped them with a month-to-month subscription by making it subsequent to inconceivable to cancel,” Warren stated in an announcement. “This settlement fails to carry Amazon executives accountable for his or her actions and the fantastic is successfully a slap on the wrist – it’s lower than 1-percent of Amazon’s income final 12 months.”
“When the federal government doesn’t combat for actual accountability, big firms like Amazon deal with fines for probably unlawful conduct as simply the price of doing enterprise and it dangers incentivizing future lawbreaking that prices folks cash,” she added.
The lawsuit, filed in 2023, alleged that Amazon duped customers into subscribing to Prime by utilizing what are referred to as “darkish patterns.”
Ticker | Safety | Final | Change | Change % |
---|---|---|---|---|
AMZN | AMAZON.COM INC. | 217.41 | -2.80 | -1.27% |
Darkish patterns are design selections that clients see on display screen, intentionally created to mislead or trick them into taking actions they won’t have taken willingly or with out totally understanding the implications.
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FTC Chairman Andrew Ferguson referred to as the settlement “record-breaking.” ( / Getty Photographs)
As well as, the corporate made the cancellation course of troublesome by delaying or fully rejecting adjustments that may have made the method a lot simpler for folks.
In an announcement, Amazon spokesperson Mark Blafkin stated the corporate and its executives have “all the time adopted the regulation, and this settlement permits us to maneuver ahead and give attention to innovating for purchasers.”
“We work extremely laborious to make it clear and easy for purchasers to each join or cancel their Prime membership, and to supply substantial worth for our many hundreds of thousands of loyal Prime members world wide,” he added. “We are going to proceed to take action, and look ahead to what we ship for Prime members within the coming years.”

An Amazon supply individual types packages in a van in New York Metropolis. The corporate has agreed to pay $2.5 billion to settle a lawsuit over Amazon Prime subscriptions. (Lindsey Nicholson/UCG/Common Photographs Group through / Getty Photographs)
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Amazon additionally faces one other lawsuit from the FTC, during which it’s accused of working as a monopoly.
That trial, which might be presided over by the identical decide because the Prime case, is ready to start in 2027.