Sam Altman, chief govt officer of OpenAI Inc., throughout a media tour of the Stargate AI information middle in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
Kyle Grillot | Bloomberg | Getty Photographs
OpenAI is debuting what it payments as its most superior video technology mannequin but, alongside a brand new iOS app designed to carry synthetic intelligence-powered video creation to on a regular basis customers.
The Sora 2.0 mannequin builds on an earlier model launched this yr as a analysis preview. OpenAI stated the brand new launch represents a serious leap in bodily realism, audio-video synchronization, and multi-shot storytelling.
The brand new app, which can also be known as Sora, is invite-only to start out with and can let customers create, remix, and cameo in AI-generated movies utilizing textual content or pictures with built-in controls for security, likeness, and provenance.
The rollout is already elevating considerations round mental property guidelines.
The Wall Avenue Journal reported Monday that OpenAI is notifying studios and expertise companies that, except they explicitly decide out, their copyrighted materials could also be mirrored in Sora-generated content material.
OpenAI says its method builds on present content material insurance policies used for its picture technology instruments.
The corporate views this model of engagement, the place customers remix or reference acquainted fictional worlds, as a type of fan expression and artistic play.
Executives stated they’ve seen sturdy consumer curiosity in utilizing AI to work together with tales and characters they love, they usually imagine Sora introduces new methods for folks to have interaction with these fictional universes.
OpenAI has additionally drawn a transparent line between copyrighted IP and particular person likeness.
Whereas characters or visible types from common franchises might seem except blocked, people can’t be generated in any respect — by way of immediate or picture — except they’ve submitted a verified cameo.
The coverage is meant to offer folks full management over how, when, and whether or not they seem in any AI-generated content material.
The app rolls out Tuesday within the U.S. and Canada with an invite-only system. A Professional model, net entry, and developer API are all coming quickly.
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