Strictly Come Dancing star Amy Dowden has joined forces with Gemma Ainger to launch a brand new app referred to as My Breast Buddy.
The app’s mission is to assist individuals test in with their our bodies. Easy, supportive, and utterly free, the app sends a month-to-month reminder to carry out a self-check and lets customers log any modifications shortly and privately. The tone is heat, constructive and stigma-free – as a result of checking your boobs, chest or pecs shouldn’t really feel scary or scientific.
My Breast Buddy was created by Gemma Ainger, a advertising and marketing skilled from Guernsey who was recognized with breast most cancers at 42, after she seen one thing uncommon within the bathe, though she hardly ever checked herself, felt wholesome and had no household historical past.
Weeks later, Gemma was recognized with stage 3 invasive breast most cancers that had already unfold to her lymph nodes. Throughout her surgical procedure, chemotherapy, and radiotherapy, and in remission, she put the vitality that she had into creating one thing that might make an actual distinction and have a constructive influence on numerous lives.
From Gemma’s expertise, if she was checking usually then maybe she may have caught it sooner – attempting to stop others from being in the same place was one in every of her primary motivations when creating the app. My Breast Buddy was designed to make month-to-month self-checks fast, straightforward, and utterly regular, creating constructive reinforcement round breast well being, and embed a extremely essential routine.
The app has been launched in collaboration with breast most cancers survivor Amy Dowden MBE, star of BBC One’s Strictly Come Dancing. From her personal analysis, Amy is aware of the significance of early detection of breast most cancers and has since been utilizing her public platform to advertise this message.
Talking concerning the app, Amy says: “When Gemma advised me about her plans for My Breast Buddy it was precisely what I had been in search of – one thing easy and constructive individuals can do to remind them to test month-to-month, know their our bodies, and act early. I instantly needed to collaborate along with her to make the app the very best it may be and attain as many individuals as potential. I understand how very important it’s that breast most cancers is detected early and should you’re not checking your chest then who’s? It doesn’t matter how previous you’re, there’s no cause to not obtain this app, it may actually save your life.”
“It’s not about concern or most cancers,” Gemma provides. “It’s about self-care, consciousness and confidence. We should always all know what’s regular for our personal our bodies and we must always all be proactively taking care of ourselves – it’s one of many easiest methods we are able to defend our well being.
“I’m so excited to have Amy be part of me in launching My Breast Buddy! Her breast most cancers journey is just like mine, and thru first-hand expertise coupled with a lot enthusiasm and drive for breast well being consciousness, I actually imagine that collectively, we are able to make an enormous distinction. We’re on a mission to make self-checks regular by turning the My Breast Buddy reminders right into a lifelong routine!”
The app was constructed with medical enter from main breast specialists, authorized steerage from Appleby World Legislation Agency, and the technical experience of digital company, Indulge Media, making certain that it’s medically accountable, empowering and protected to make use of.
With 1 in 7 girls more likely to develop breast most cancers of their lifetime and almost half of ladies within the UK admitting they don’t test usually, My Breast Buddy goals to make self-exams as routine as brushing your enamel.
Gemma’s long-term aim is to deliver My Breast Buddy into colleges, universities and workplaces, and to collaborate with well being and way of life manufacturers that share the identical message – early detection saves lives. The app may also use anonymised information to trace consciousness traits and measure whether or not extra individuals are checking usually.
“Not all breast most cancers could be noticed from a self-exam however wouldn’t you favor to be ready to know your regular and act quick? I see this as a superpower that we must always all have. Beginning in our twenties, if extra individuals get into the behavior of checking by their lifetime, we are able to catch extra circumstances early, leading to higher, extra constructive outcomes” Gemma says. “That’s what that is all about – being proactive about breast well being and feeling assured in recognizing modifications.”
My Breast Buddy is obtainable to obtain now on the App Retailer and Google Play. Take a look at the official web site and Instagram pages for extra data.
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