If the advertisements are any indication, Proposition 50 presents Californians a stark selection: “Stick it to Trump” or “throw away the structure” in a Democratic energy seize.
And like so many issues in 2025, Trump seems to be the galvanizing difficulty.
Even by the incendiary campaigns California is used to, Proposition 50 has been notable for its sharp assaults to chop via the dense, esoteric difficulty of congressional redistricting. It comes right down to a primary truth: this can be a Democratic-led measure to reconfigure California’s congressional districts to assist their occasion win management of the U.S. Home of Representatives in 2026 and stifle President Trump’s makes an attempt to maintain Republicans in energy via comparable means in different states.
To this point, the anti-Trump message preached by Proposition 50 advocates, led by Gov. Gavin Newsom and different prime Democrats, seems to be the best.
Supporters of the proposal have vastly outraised their rivals and Proposition 50, one of the crucial costly poll measure campaigns in state historical past, leads within the polls.
“At any time when you possibly can take a difficulty and personalize it, you’ve the benefit. On this case, proponents of fifty could make all of it about stopping Donald Trump,” stated former legislative chief and state GOP Chair Jim Brulte.
Including to the drama is the position of two political and cultural icons who’ve emerged as leaders of every aspect: former President Obama in favor and former Gov. Arnold Schwarzenegger towards, each arguing the very essence of democracy is at stake.
Schwarzenegger and the 2 major committees opposing Proposition 50 have targeted on the moral and ethical crucial of preserving the impartial redistricting fee. Californians in 2010 voted to create the panel to attract the state’s congressional district boundaries after each census in an effort to supply honest illustration to all state residents.
That’s not a political splendid simply defined in a 30-section tv advert, or an Instagram publish.
Redistricting is a “advanced difficulty,” Brulte stated, however he famous that “the no aspect has the burden of making an attempt to elucidate what the initiative actually does and the sure aspect will get to make use of the crib notes [that] that is about stopping Trump — a a lot simpler path.”
Partisans on either side of the aisle agree.
“The sure aspect shortly leveraged anti-Trump messaging and has been closing with direct base appeals to lock within the lead,” stated Jamie Fisfis, a political strategist who has labored on many GOP congressional campaigns in California. “The partisanship and excessive consciousness behind the measure meant it was unlikely to sag beneath the burden of unfavourable promoting like different initiatives usually do. It’s been a turnout sport.”
Obama, in advertisements that aired in the course of the World Collection and NFL video games, warned that “Democracy is on the poll Nov. 4” as he urged voters to help Proposition 50. Advertisements for essentially the most well-funded committee opposing the proposition featured Schwarzenegger saying that opposing the poll measure was important to making sure that residents should not overrun by elected officers.
“The Structure doesn’t begin with ‘We, the politicians.’ It begins with ‘We, the folks,’” Schwarzenegger advised USC college students in mid-September — a speech excerpted in an anti-Proposition 50 advert. “Democracy — we’ve obtained to guard it, and we’ve obtained to go and struggle for it.”
California’s Democratic-led Legislature voted in August to place the redistricting proposal that might probably increase their ranks in Congress on the November poll. The measure, pushed by Newsom, was an effort to counter Trump’s efforts to extend the variety of GOP members within the Home from Texas and different GOP-led states.
The GOP holds a slender edge within the Home, and subsequent 12 months’s election will decide which occasion controls the physique throughout Trump’s ultimate two years in workplace — and whether or not he can additional his agenda or is the main focus of investigations and potential impeachment.
Noticeably absent for California’s Proposition 50 struggle is the one who triggered it — Trump.
The proposition’s opponents’ determination to not spotlight Trump is unsurprising given the president’s deep unpopularity amongst Californians. Greater than two-thirds of the state’s probably voters didn’t approve of his dealing with of the presidency in late October, in keeping with a Public Coverage Institute of California ballot.
Trump did, nonetheless, urge California voter to not solid mail-in ballots or vote early, falsely arguing in a social media publish that each voting strategies have been “dishonest.”
Some California GOP leaders feared that Trump’s pronouncement would suppress the Republican vote.
In latest days, the California Republican Social gathering despatched mailers to registered Republicans shaming them for not voting. “Your neighbors are watching,” the mailer says, that includes an image of a lady peering via binoculars. “Don’t let your neighbors down. They’ll discover out!”
Tuesday’s election will value state taxpayers practically $300 million. And it’s unclear if the consequence will make a distinction in charge of the Home due to a number of redistricting efforts in different states.
However some Democrats are torn in regards to the sum of money being spent on an effort that will not alter the partisan make-up of Congress.
Johanna Moska, who labored within the Obama administration, described Proposition 50 as “irritating.”
“I simply want we have been spending cash to rectify the state’s issues, if we discovered a means the state might be reasonably priced for folks,” she stated. “Gavin’s discovered what’s working for Gavin. And that’s resistance to Trump.”
Newsom’s efforts opposing Trump are seen as a foundational argument if he runs for president in 2028, which he has acknowledged pondering.
Proposition 50 additionally turned a platform for different politicians doubtlessly eyeing a 2026 run for California governor, Sen. Alex Padilla and billionaires Rick Caruso and Tom Steyer.
The sector is in flux, with no clear front-runner.
Padilla being thrown to the bottom in Los Angeles as he tried to ask Homeland Safety Secretary Kristi Noem in regards to the Trump administration’s immigration insurance policies is prominently featured in tv advertisements selling Proposition 50. Steyer, a longtime Democratic donor who briefly ran for president in 2020, raised eyebrows by being the one speaker in his second tv advert. Caruso, who unsuccessfully ran towards Karen Bass within the 2022 Los Angeles mayoral race and is reportedly contemplating one other political marketing campaign, not too long ago despatched voters shiny mailers supporting Proposition 50.
Steyer dedicated $12 million to help Proposition 50. His preliminary advert, which exhibits a Trump impersonator rising more and more irate as information reviews displaying the poll measure passing, first aired throughout “Jimmy Kimmel Dwell!” Steyer’s second advert absolutely targeted on him, elevating hypothesis a few potential gubernatorial run subsequent 12 months.
Advertisements opposing the proposition aired much less ceaselessly earlier than disappearing from tv altogether in latest days.
“The sure aspect had the benefit of casting the query for voters as a referendum on Trump,” stated Rob Stutzman, a GOP strategist who labored for Schwarzenegger however just isn’t concerned with any of the Proposition 50 campaigns. “Asking folks to rally to the polls to save lots of a authorities fee — it’s not a rallying name.”
