Shares of Titan Company, Kalyan Jewellers, Senco Gold, and other jewelry firms draw investor attention as markets open after the government raised customs duties on gold, silver, and precious metals imports to 15% from 6%, effective immediately.
Duty Hike Breakdown
The new structure includes a 10% basic customs duty plus a 5% Agriculture Infrastructure and Development Cess on gold and silver imports. Platinum and manufacturing components like hooks, clasps, clamps, pins, and screw backs now face a 10% duty.
Market and Economic Impacts
This sharp rise may curb demand in India, the world’s second-largest precious metals consumer, while helping reduce the trade deficit and bolster the rupee, among Asia’s weakest currencies. Higher import costs could elevate domestic gold prices, pressuring consumer demand and prompting delays in purchases, especially in price-sensitive markets.
Organized jewelry retailers stand to benefit relative to unorganized players, thanks to robust branding, efficient inventory controls, and greater customer confidence.
Government’s Broader Push
The decision follows Prime Minister Narendra Modi’s recent speech in Hyderabad, where he encouraged citizens to cut fuel use, opt for public transport, limit foreign travel, and avoid gold purchases for one year.
Recent measures, including a 3% integrated goods and services tax on imports, previously slashed April volumes to a near 30-year low, halting bank imports temporarily. Banks resumed after compliance, but bullion dealers anticipate renewed declines due to the elevated duties.
Gold remains a cornerstone asset for Indian households, prized for its reliability amid uncertainty and cultural roles in traditions, weddings, savings, and wealth transfer across generations.

