88TH has teamed up with popular Thai TV host Num Kritsadai, known for hosting ‘Hon Krasae’ and presenting midday news on Channel 3, to launch a groundbreaking hair care product. The new LYO MY LUMI HAIR OIL – WEIGHTLESS FLOW introduces a lightweight formula that redefines traditional hair oils with its 0% silicone composition.
Advanced Croda Technologies
This innovative hair oil incorporates three key technologies from Croda: Crodabond™ CSN repairs dry, damaged hair and split ends; OleoCraft™ LP-20 delivers exceptional shine; and Crodamol™ OSU ensures smooth, soft hair without stickiness or residue. These silicone alternatives provide effective, safe nourishment suitable for both men and women.
Insights from 88TH Founder
Naphat Malaiwong, founder and executive director of 88 (Thailand) or 88TH, emphasizes the product’s professional-grade results. “We aim beyond ordinary hair oils by leveraging cutting-edge technologies for superior hair care,” she states. “Silicone-free, it allows daily use without concerns over buildup or clogging.”
Num Kritsadai Shares Personal Experience
Num Kritsadai, who recently grew out his hair for a film role, highlights the oil’s benefits. “Long hair demands extra care, and many avoid oils fearing greasiness or flatness,” he explains. “This formula nourishes effectively while keeping the scalp comfortable. We invested heavily in research for real results, restoring confidence for everyone.”
Market Rollout and Growth Expectations
LYO MY LUMI HAIR OIL – WEIGHTLESS FLOW is now available nationwide through online channels and authorized distributors. The launch positions 88TH to capture strong market demand, driving significant revenue growth.
