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Amazon is on the seek for a brand new unscripted TV head as Lauren Anderson shifts full time into her management function in model and content material partnerships.
Anderson was named head of brand name and content material innovation in Might 2024 however stored her earlier tasks as head of AVOD programming and unscripted throughout Prime Video and Amazon Freevee, which has since shuttered. With Anderson targeted utterly on a brand new brand-funded function, Amazon might want to fill her seat. Amazon has not responded to TheWrap’s request for remark.
Anderson will now function the director of Amazon Adverts Model Innovation Lab full-time. Moreover, she is going to work on model partnerships throughout Amazon Music, Twitch, Alexa, Hearth TV and the Amazon retailer.
In her earlier function, her work targeted on advert integration with Amazon, Prime Video and the studios’ advertising and marketing groups. She generated promoting sponsorships, integrations and customized content material throughout movie and TV initiatives.
Newly appointed head of world TV Peter Friedlander will now take the reins of the unscripted tv technique. Friedlander succeeded the departure of Vernon Sanders. He’ll seemingly deliver on one other govt to fill Anderson’s function and assist unscripted development. That particular person has but to be named. Friedlander has no unscripted expertise and spent 14 years at Netflix on the scripted facet earlier than becoming a member of Amazon.
Amazon has dipped into the unscripted area with MrBeast’s “Beast Video games,” “Pop Tradition Jeopardy!” and “Venture Runway” spinoff “Making the Reduce.” “Beast Video games” was renewed for 2 extra seasons after turning into Prime Video’s most-watched unscripted sequence, however the streamer has but to discover a hit outdoors of MrBeast. Colin Jost’s “Jeopardy” spinoff has since moved to Netflix.
A number of Amazon unscripted executives have moved to Netflix, together with head of unscripted sequence Jenny Falkoff and head of docuseries Alysia Russo.
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