Creator Khaby Lame simply offered a stake in his model for $975 million

Khaby Lame, the most-followed creator on TikTok, has offered a controlling stake in his core enterprise to Wealthy Sparkle Holdings in a deal that values the corporate at roughly $975 million, marking one of many largest and most bold efforts but to show creator affect right into a full-scale industrial platform.

Underneath the settlement, Wealthy Sparkle secures unique world rights for 36 months to handle and monetize Lame’s digital presence. That features livestream earnings, short-form video technique, provide chain operations, and model partnerships. The corporate says Lame will even turn into a controlling shareholder.

In line with reporting from Mint, the transaction positions Wealthy Sparkle to increase Lame’s model into classes like magnificence, perfume, and attire, whereas additionally creating an AI-powered digital twin utilizing his likeness, voice, and gestures to provide multilingual content material at scale.

The corporate tasks that this closed-loop commerce mannequin (the place every part is found, purchased, and shipped inside the identical ecosystem) might generate greater than $4 billion in annual gross sales, although that determine stays aspirational.