Leading businesses actively participate in charity bazaars targeting urban welfare and community initiatives. Economic powerhouses exceed simple donations by reviving public needs, recreating demand, and proactively addressing social gaps through direct involvement.
Dong-A Je-yak Hosts ‘Love Your Neighbor Bazaar’
Dong-A Je-yak organizes the ‘Love Your Neighbor Bazaar’ on May 14 at its Yeongdu-dong office in Seoul’s Dongdaemun-gu. Executives from the Dong-A So-si O-group join forces with local residents for this major event.
The bazaar marks its 15th edition since 2009, attracting over 16 organizations last year. It supplies essential goods to partner groups in the Daesang Museum block collaboration, fosters urban job growth, and bolsters small external enterprises.
Participants showcase diverse products, including health supplements from Omega3, Bitamin, and Yusan Gyun; dairy items like Chitsol, Chiyak, and Gugang cheese; pet nutrition from Betful; daily essentials such as Saengri Dae, Yeom Saek Yak, and Bandu; fashion from Pation; and beverages like Pocari Sweat and Narangd Cider from Dong-A Ochuka.
Entertainers including Seong Hyeon Internae Syeoneol (Iryu), Olpo Yu (Iryu), Dongmun Enterpraiser (food), Ibujari (Chim Guruy), Lee Waindus (daily goods), and Gyeongdong Market (street food) actively sell items.
Daesang Group Launches ‘2026 Main Bazaar’
The Daesang Group unveils the ‘2026 Daesang Main Bazaar’ on May 13 at Daesang Innovapark in Seoul’s Gangseo-gu Magok-dong. The event slogan, ‘Respect in Action,’ echoes the 2006 initiative—a flagship charity program blending urban creation and corporate giving.
Daesang expands reach through its R&D joint research hub, Innovapark, inviting executives from partner firms and entry companies. This fosters active volunteer participation and job opportunities for urban residents.
Core brand leaders from Daesang Daibuss, Hye Seong Provijen, and affiliates handle sales of key products like clothing, food staples, and trendy items such as ‘Jedaang Dalkom Basaak Kochi’ and ‘Jedaang Hongcho AID.’ Photo zones and landmark events highlight the ‘Respect in Action’ message.
This edition features executives from Daesang Group and subsidiaries as main sellers. Proceeds fund urban poverty relief and small business operations, with unsold goods donated to community hubs.
A Daesang representative stated, “This main bazaar showcases the group’s vision through Innovapark executives volunteering en masse. Its significance stands out even more distinctly.”
