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Home»Business»Dubai RTA launches upgraded nol Pay app as digital card gross sales surge 460% and downloads hit 1.5m
Business

Dubai RTA launches upgraded nol Pay app as digital card gross sales surge 460% and downloads hit 1.5m

VernoNewsBy VernoNewsNovember 18, 2025No Comments3 Mins Read
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Dubai RTA launches upgraded nol Pay app as digital card gross sales surge 460% and downloads hit 1.5m
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The Dubai Roads and Transport Authority (RTA) has launched a significant improve to its nol Pay app, strengthening its function as a core digital fee platform for the emirate’s public transport community.

The revamped app arrives at a time of speedy uptake, with digital nol card gross sales rising greater than 460 per cent and downloads exceeding 1.5m year-on-year.

RTA mentioned the improve introduces a redesigned interface, smoother efficiency and a collection of latest options geared toward bettering comfort, pace and general usability for all segments of Dubai’s public transport riders.

RTA upgrades nol app in Dubai

The rollout marks the primary section of RTA’s initiative to improve the nol system utilizing Account Primarily based Ticketing (ABT) applied sciences.

In line with RTA, the mission helps the Dubai Authorities’s Providers 360 coverage, which goals to simplify procedures, eradicate pointless necessities and cut back transaction occasions.

It additionally reinforces the Authorities’s Zero Forms Programme by integrating providers right into a unified, seamless digital ecosystem.

The upgraded app introduces a number of new capabilities designed to offer customers larger flexibility and management, together with:

  • Managing members of the family’ nol playing cards, together with submitting purposes for youngsters, linking or deactivating playing cards and topping up balances
  • Scheduling computerized top-ups for household playing cards with pre-set intervals and user-defined quantities
  • Receiving proactive notifications to prime up low balances, renew expiring playing cards or prolong journey passes earlier than expiry
  • Prompt nol card top-ups and real-time steadiness enquiries
  • Prompt buy of journey passes
  • Further in-app providers, together with cell phone steadiness top-ups

RTA mentioned the upgrades are geared toward bettering ease of use, effectivity and general performance whereas aligning the app visually with the broader RTA digital ecosystem.

Digital adoption

The nol Pay app helps absolutely digitised nol playing cards on Samsung and Huawei units, permitting customers to make funds throughout Dubai’s public transport modes and stores with a easy faucet—while not having to open the app.

By the tip of 2024, greater than 33,000 digital playing cards had been offered, marking a rise of over 460 per cent in comparison with the earlier 12 months.

The app additionally recorded 1.5m downloads, up greater than 150 per cent year-on-year.

RTA mentioned these figures mirror sturdy and rising demand for sensible, mobile-first transport fee choices throughout Dubai’s inhabitants.

The upgraded nol Pay app types a part of RTA’s broader technique to modernise mobility providers utilizing superior digital applied sciences.

The authority mentioned the enhancements would help Dubai’s long-term purpose of delivering sooner, extra built-in and extra versatile public transport providers, contributing to each buyer satisfaction and the broader digital transformation of the emirate.

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