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ESPN made a betting switcheroo on Thursday. Shortly after saying that it will wind down its partnership with PENN Leisure on ESPN Guess two years right into a 10-year deal, the corporate revealed it was placing a brand new multi-year betting partnership with DraftKings.
Beginning Dec. 1, DraftKings would be the unique Official Sportsbook and Odds Supplier of ESPN. In keeping with ESPN’s assertion, DraftKings leisure merchandise might be solely built-in throughout ESPN’s ecosystem with a full rollout anticipated in 2026. This can embrace DraftKings’ sportsbook, each day fantasy and DraftKings Pick6 at launch.
DraftKings may also energy the betting tab throughout the ESPN app and their clients will obtain particular promotions for ESPN Limitless, ESPN’s newly launched direct-to-consumer product.
“Our betting strategy has centered on providing an built-in expertise inside our merchandise,” stated Jimmy Pitaro, Chairman, ESPN. “Working with DraftKings, a pacesetter within the house, will enable us to construct upon that basis, proceed to super-serve passionate sports activities followers and develop our ESPN direct-to-consumer enterprise. We’re enthusiastic about this new collaboration with DraftKings.”
“ESPN’s unmatched visibility the world over of sports activities make this collaboration a pure match,” stated Jason Robins, CEO and Co-Founding father of DraftKings. “As an revolutionary chief in digital sports activities leisure, DraftKings is uniquely positioned to combine our know-how and merchandise with ESPN’s iconic model and storytelling energy. Collectively, we’re delivering a seamless, participating, and accountable expertise that elevates how followers join with dwell sports activities.”
ESPN BET will shift to a sports activities betting content material model with DraftKings Sportsbook integrations, anchored by ESPN’s betting present, ESPN BET Dwell.
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