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The Jonas Brothers are ramping up anticipation for his or her upcoming album with a brand new single and music video that mix pop brightness with heartfelt goal. On Wednesday (July 16), the trio launched “I Can’t Lose,” a buoyant observe from their forthcoming seventh studio album Greetings From Your Hometown, arriving Aug. 8.
The music video, filmed partly on a New York Metropolis rooftop, sees the brothers performing for a choose group of followers whereas intercut with highly effective imagery of most cancers survivors ringing therapy bells and celebrating milestones with family members. The challenge was unveiled in partnership with Mastercard in assist of ‘Stand Up To Most cancers’, premiering throughout Tuesday evening’s MLB All-Star Sport (July 15).
“I Can’t Lose” additionally carries the excellence of serving because the anthem for ESPN’s Sunday Evening Baseball, giving it a further cultural highlight. In an announcement, the Jonas Brothers defined, “We debuted ‘I Can’t Lose’ – a tune about love, energy, and exhibiting up for the individuals you like. Devoted to all of those that Stand Up To Most cancers.” They added that working with Mastercard to honor followers who’ve leaned on their music by means of tough moments “means a lot” to them.
“Teaming up with Mastercard to uplift followers who’ve discovered hope and therapeutic in our music means a lot to us. ‘I Can’t Lose’ is a tune we hope can carry totally different meanings for everybody who hears it and, for many who want it, a reminder of their very own energy.”
Musically, the observe leans into summer-ready pop buoyancy. Joe Jonas opens with verses detailing a string of on a regular basis setbacks, whereas the refrain, shared with Nick, turns towards optimism: “I can’t lose after I’m with you.” The chorus delivers a message of resilience that the video visually reinforces.
“I Can’t Lose” follows the Bee Gees-inspired disco-pop quantity “No Time to Speak” and continues a rollout that has included previews like “Love Me to Heaven” and “Gradual Movement,” their collaboration with Marshmello. Collectively, the singles showcase the vary the Jonas Brothers are aiming for as they head into the discharge of Greetings From Your Hometown.
The album will dovetail with their 2025 JONAS20: Greetings From Your Hometown Tour, launching August 10 at MetLife Stadium in East Rutherford, New Jersey. For the band, the challenge is each a celebration of longevity and a continuation of their evolution as artists almost twenty years into their profession.
With “I Can’t Lose,” Jonas Brothers strike a stability between carefree summer time pop and a deeper message of hope, utilizing their platform to highlight resilience within the face of hardship.
Hearken to “I Can’t Lose” under!
The Jonas Brothers are clearly aiming for each celebration and which means with their newest launch. What did you consider the brand new music video? Share your ideas with us on X (previously Twitter) @celebmix, and discover extra protection at CelebMix!
(Replace (Aug. 23): The official “I Can’t Lose” music video is now dwell on YouTube, and the hyperlink has been up to date.)
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