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Marriott Worldwide stated its Center East and Africa branded residential pipeline has reached 38 initiatives, with the UAE accounting for the most important share, as builders proceed to focus on rising demand for high-end, hotel-linked dwelling.
The corporate’s regional branded residential portfolio now spans six markets, with 11 accomplished properties and a 59 per cent enhance in complete developments for the reason that finish of 2023, in accordance with Marriott. The enlargement highlights the Gulf’s rising urge for food for branded residences, the place householders achieve entry to hotel-style facilities and property administration.
The lodge group stated it has signed 13 new residential initiatives to date in 2025, almost half of that are standalone developments not connected to resorts. About two-thirds fall inside the luxurious section, led by manufacturers together with St. Regis, EDITION, JW Marriott and Ritz-Carlton.
Within the UAE, initiatives below growth embody The Residences on the Dubai Seaside EDITION by Shamal Holding, JW Marriott Residences at Dubai Islands, Affini Tribute Portfolio Residences in Dubai and The Residences at Nasim Al Bahr, a Luxurious Assortment Resort & Spa on Al Marjan Island in Ras Al Khaimah.
In Abu Dhabi, The St. Regis Residences Al Maryah Island and Seamont Autograph Assortment Residences on Al Reem Island have seen sturdy gross sales, with a number of phases promoting out shortly after launch. Different regional initiatives embody The Ritz-Carlton Residences Palm Hills in Cairo, The St. Regis Residences Jeddah and Bvlgari Resort & Mansions Abu Dhabi.
By the tip of 2025, Marriott expects to open three new developments within the Center East: JW Marriott Residences New Cairo, Marriott Residences Dubai Enterprise Bay and Affini Tribute Portfolio Residences Dubai, bringing its regional complete of open branded residences to 14.
In keeping with Savills, the Center East and Africa is the world’s fastest-growing area for branded residences, with 270 per cent development forecast by 2031. The UAE dominates the regional pipeline, led by Dubai, which alone is anticipated to account for 40 per cent of all MEA branded residential developments by 2031. Abu Dhabi and Ras Al Khaimah collectively characterize an extra 11 per cent of the UAE’s pipeline.
MENA is on observe to surpass Europe by the tip of 2025 in complete branded residence initiatives, pushed by speedy enlargement in Saudi Arabia and Egypt, the place provide is projected to rise between 800 and 1,500 per cent as a consequence of large-scale Imaginative and prescient 2030 funding programmes.
Globally, the branded residence sector has grown from 169 schemes in 2011 to greater than 600 right this moment, in accordance with Knight Frank, which forecasts that quantity will exceed 1,000 initiatives by 2030. The consultancy additionally identifies the UAE and Saudi Arabia as the brand new “centre of gravity” for future pipeline development, with Dubai rating as essentially the most energetic international market, accounting for 61 per cent of off-plan condo gross sales in 2022.
Marriott stated its regional development displays this broader development as builders and traders more and more view branded residences as a secure asset class benefiting from long-term hospitality demand and Gulf financial diversification.
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