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- PNY suspends Black Friday promotions amid rising NAND and DRAM prices
- NAND costs have doubled, tightening provide throughout SSD and flash storage
- DRAM and NAND shortages are disrupting {hardware} gross sales forward of 2026
PNY, one of many largest names in PC {hardware}, has suspended its upcoming Black Friday promotions on USB flash storage, citing surging NAND prices.
The choice comes amid widespread stories of rising reminiscence costs and rising issues concerning the availability of storage elements heading into 2026.
Whereas early offers on peripherals, GPUs, and CPUs are nonetheless energetic, reductions on SSDs and reminiscence merchandise seem like shrinking quick.
Shortages ripple throughout the storage market
Reminiscence makers are reportedly capitalizing on elevated demand for chips utilized in AI {hardware}, driving up costs for NAND and DRAM.
Phison’s CEO not too long ago confirmed NAND costs have greater than doubled, with all manufacturing for 2026 already bought out.
Equally, NAND and DRAM costs have risen by as a lot as 20%, signaling a tightening provide chain that’s affecting every part from high-end SSDs to USB flash drives.
PNY’s suspension of storage promotions may seem minor, nevertheless it hints at a deeper pressure throughout the trade.
The corporate’s Elite Turbo Attache 4 flash drive, as soon as discounted to $7.99 at Greatest Purchase, was anticipated to drop additional throughout Black Friday, however these plans at the moment are unsure.
Some listings stay discounted, whereas others have quietly returned to full worth.
PNY representatives later clarified that not all offers are canceled, but the choice displays a cautious stance as provide grows unstable.
If NAND shortages are already trickling right down to flash drives, the influence on SSD manufacturing might be worse than anticipated.
This mirrors comparable slowdowns throughout the market. Fanatics monitoring elements for customized PC builds have documented steep worth hikes, notably in DDR5 RAM kits.
In a single case, a 64GB Kingston FURY Beast package turned costlier than the Ryzen 7 9700X processor it was meant to accompany, an uncommon inversion.
The present state of affairs echoes previous provide crunches however with sharper implications.
Not like HDDs, which depend on mechanical elements, SSDs and USB flash drives are absolutely depending on NAND chips, making them extra susceptible to those market swings.
As NAND and DRAM costs proceed to climb, it’s unclear whether or not producers like PNY can maintain consumer-friendly pricing or constant promotions.
By way of Tom’s {Hardware}
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