Samsung Electronics hosts Samsung AI Week 2026 from May 11 to June 7 across 58 countries. Now in its seventh year, this event stands as the company’s premier annual global promotion. It honors the company’s founding anniversary and rewards customers with exclusive deals on diverse products. Starting this year, the initiative runs twice annually under the Samsung AI Week banner.
AI-Powered Experiences for Everyday Living
The campaign’s theme, ‘Your Companion to AI Living. The everyday, effortless,’ highlights Samsung’s AI innovations. These include Galaxy AI for mobiles, Samsung Vision AI for televisions, and Bespoke AI for home appliances. The promotion showcases how these technologies simplify, intuitize, and connect daily routines.
Featured products encompass recent launches like the Galaxy S26 series, Galaxy Buds4 Pro, Mini LED TVs, Q-Series Soundbars, and Bespoke AI Laundry Combo. Samsung also emphasizes complementary platforms such as Samsung Health, Samsung TV Plus, and SmartThings. Visitors to Samsung.com discover ways to enhance their AI lifestyle through dedicated pages.
Personalized Recommendations for Everyday Needs
Customers who opt into marketing receive ‘Recommended Picks Tailored for You,’ offering suggestions based on their devices and activity. Samsung.com curates selections around three lifestyle categories: Care Companion, Entertainment Companion, and Home Companion.
These focus on practical scenarios, including custom workout plans, immersive sports viewing, and smart home setups for events like moving or marriage. The ‘Complete Your AI Setup’ section suggests cross-category bundles, such as pairings of Galaxy devices, TVs, and appliances, to build a connected ecosystem.
Enhanced Rewards During the Event
Purchases on Samsung.com during Samsung AI Week earn extra Samsung Rewards points, redeemable at Samsung.com, Galaxy Store, and Samsung Art Store. Users track their points on the event page throughout the period.
Digital billboards at landmarks like Times Square in New York and Piccadilly Circus in London display the campaign from May 11 to June 7. More details appear on Samsung.com for each region. Event dates, eligible products, and benefits vary by country, as do product names and feature availability.
