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Home»Technology»The Marketing campaign to Destroy Renee Good
Technology

The Marketing campaign to Destroy Renee Good

VernoNewsBy VernoNewsJanuary 17, 2026No Comments4 Mins Read
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The Marketing campaign to Destroy Renee Good
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Renee Nicole Good was a poet, a mom of three, a spouse. Inside hours of her loss of life, so far as the federal government was involved, she was a home terrorist.

On January 7, ICE agent Jonathan Ross shot Good by her automobile windshield and window in Minneapolis. She appeared to have 4 gunshot wounds, in response to The New York Instances, which cited a Minneapolis Hearth Division report. Hours after the taking pictures, Division of Homeland Safety secretary Kristi Noem accused Good of “[weaponizing] her automobile.” President Donald Trump claimed the 37-year-old had “violently, willfully, and viciously ran over” the agent who killed her. Vice President JD Vance referred to as her loss of life “a tragedy of her personal making.”

Bystander movies confirmed one thing totally different: Good attempting to drive away when the photographs had been fired. Minneapolis mayor Jacob Frey referred to as the self-defense narrative “bullshit.”

Regardless of the video proof, conservative media fell in line instantly. Good was “one hundred pc in charge” for her personal loss of life, in response to Matt Walsh of the Day by day Wire. Megyn Kelly mentioned it “was her personal doing.” The decision felt unanimous: She deserved it.

However the causes used to justify her loss of life have gone far past what she did or didn’t do along with her automobile. A lot of it has centered round Good’s identification as a queer girl.

Walsh referred to as Good a “lesbian agitator.” Ian Miles Cheong, a right-wing commentator with thousands and thousands of followers, referred to as her a “rug munching leftist.” On Fox Information, Jesse Watters famous that Good “leaves behind a lesbian accomplice” and highlighted that she had “pronouns in her bio,” seemingly in reference to her Instagram profile.

Good was in a relationship with Becca Good, and the 2 had not too long ago moved to Minneapolis trying “to make a greater life” for themselves, in response to a assertion Becca launched after her loss of life. They left Kansas Metropolis, Missouri, for Canada following Trump’s 2024 election victory earlier than heading again stateside, Xtra reported.

A pair days after Good was killed, footage that seems to be from Ross’ cellphone leaked to conservative Minnesota outlet Alpha Information. It exhibits the moments earlier than the taking pictures. Good is behind the wheel and calmly tells the particular person filming, “I’m not mad at you.” Her accomplice, Becca, is exterior the automobile, confronting Ross. Becca seems to be defiant and unafraid, telling the particular person behind the digital camera, “Go get your self some lunch, massive boy.” As Good tries to drive away, Ross fires a number of photographs. Then, simply earlier than Good’s automobile crashes, a voice is heard saying: “Fucking bitch.”

Whoever leaked that video may have edited the slur out. They did not. And judging by reactions from right-wing influencers, they did not must.

“There’s an actual sense of disgust with ladies in the best way that conservative media is speaking about these sorts of protests,” says Courtney Hagle, analysis director at Media Issues for America, who has tracked the right-wing response to Good’s loss of life. “They’re clearly very offended on the presence of girls, and particularly white ladies, liberal ladies.” The video, as Hagle places it, “confirmed for them that this isn’t a human being that they need to care about.”

A few of the commentary, together with references to Becca as Good’s “so-called spouse” additionally felt like an insidious solution to delegitimize the Items’ relationship.

Talking to reporters aboard Air Power One, President Trump repeatedly referred to Becca Good as Renee’s “good friend.” “The girl and her good friend had been extremely disrespectful of legislation enforcement,” he mentioned. Leigh Finke, a Minnesota state legislator and the state’s first brazenly trans elected official, says this type of erasure sends a message. “All that they’ll painting it as is disrespectful lesbian ladies who aren’t obeying males in energy.”

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